Customer expectations have changed and it isn't letting up anytime soon. Whether B2B or B2C, the acceleration to a digital first economy is relentless and unstoppable. The Pandemic didn't change the course of society, it just accelerated the underlying trends. Our expectations of retailers and trade partners have increased and our becoming less negotiable. While the physical world of retail and distribution is not disappearing, its role is changing. The Digital First Experience is here to stay. Are you ready for a Digital First World? Are your business plans and resources in place to capitalize on the trend? Let's spend an hour together to find out if you and your business are ready for life in the Digital First Economy.