Recruiting: It's always been a people business. Winners will be those who attract and develop the best talent.

Winners will be those who attract and develop the best talent.

In the lumber and building material (LBM) industry, success has always depended on people—skilled, motivated teams who understand both the product and the customer. As competition for talent intensifies, organizations that stand out will be those that treat recruiting not as a transactional activity, but as a long-term investment in culture and capability. Attracting top talent requires a clear employee value proposition, strong leadership visibility, and a workplace culture that prioritizes growth and development. Just as important is retention—creating pathways for advancement, offering meaningful training, and building a sense of purpose that connects individual roles to the broader success of the business.

Ultimately, the companies that win will be those that consistently develop their people, not just hire them.

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