MORE SPEAKERS TO be announced soon ...


Ivy Zelman, CEO
Zelman & Associates

As Chief Executive Officer of Zelman & Associates, Ivy Zelman, holds roughly 25 years of experience covering housing and housing-related industries. Founded in October 2007, Zelman & Associates provides analyses across all aspects of the housing spectrum. Ivy’s concept for the firm remains strongly rooted in the ability to perform thematic research overlaid with proprietary surveys to produce unparalleled differentiated value added research.

Ivy continues to be frequently quoted in The Wall Street Journal and appears occasionally as a guest on CNBC. For the past 22 years, Institutional Investor has recognized Ivy as one of the most preeminent figures within the housing industry. Most notably, Institutional Investors - America Research Team rankings placed Ivy and her team with eleven 1st place rankings (1999 – 2004, 2006 – 2007 and 2010 – 2013). Ivy achieved this record over the years, most notably when she called the top of the housing market in 2005. In addition, she reinforced her dominant reputation in the industry by calling the bottom of the housing market in January 2012.

Ivy received a Bachelor of Science from George Mason University and currently lives in Cleveland, Ohio with her husband David and their three children, Zoey, Zachary and Zia.

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Meagan Johnson, CSP
"Generational Humorists"

Meagan is known as a "Generational Humorist" and has an outspoken, take-no-prisoners Gen X attitude and challenges her audiences to think differently and act decisively when dealing with multiple generations.

Since 1997 Meagan Johnson has entertained and educated thousands of audience members. She has written a variety of articles about the multiple generations and has been interviewed for many publications and audio programs. She has been quoted in The Chicago Tribune,, US News & World Report and many other publications. She wrote the Generational chapter in the book Success is a Team Effort. Meagan and her Baby Boomer father, Larry Johnson are the authors of Generations, Inc - From Boomers to Linksters, Managing the Friction Between Generations at Work.

What seemed like a perfect solution yesterday is the source of tomorrow’s problem. Learn from Meagan what you can do now to make the most of each generation in your workplace!


Dr. Robert Dietz, Chief Economist
National Association of Home Builders

Robert Dietz, Ph.D., is Chief Economist for NAHB, where his responsibilities include housing market analysis, forecasting and industry surveys, and housing policy research.  Prior to joining NAHB in 2005, Robert worked as an economist for the Congressional Joint Committee on Taxation.  He has testified before Congress on housing, economic and tax issues.  Robert is the nation's leading expert on home construction analysis and trends and has been cited and appeared on CNBC, the Wall Street Journal, and other news media.  He is a native of Dayton, Ohio and earned a Ph.D. in Economics from the Ohio State University in 2003.


Jessie Atencio
Assistant Director for the Arizona Division of Occupational Safety and Health (ADOSH)

Assistant Director for the Arizona Division of Occupational Safety and Health (ADOSH), Jessie oversees all Cooperative State Program activities that include Alliances, Partnerships, Consultation Project and Outreach training. All work conducted by his staff help to promote a more connective Arizona in terms of Safety and Health. Knowing what is required by the OSHA standards is just one area his group strives to help employers understand, although helping them to be a partner with ADOSH ensures management and employees are involved to remove hazards in the workplace without injury or illness.

Whether it be a partnership program like SHARP or VPP, his department works closely with businesses to go above and beyond the OSHA standards through proactive approaches and thus recognize them for their efforts with a designation only provided by OSHA. Alliances are continuously formed by Jessie to assure that ADOSH and Associations are up to date with the most current OSHA standards as well as approaches to safety. Additionally he oversees the Tucson office where a staff of seven CSHO’s and one Supervisor make up the Enforcement section.

Prior to this appointment, Jessie started with ADOSH over twelve years ago where he was hired as a Safety Compliance Officer.  During his time as a CSHO, he visited many General Industry and Construction type settings ensuring that employers were adhering to the minimum ADOSH/OSHA standards set forth by the State of Arizona. Over the years Jessie has built lasting impressions with various employers for his enthusiasm and fairness during his onsite inspections.  That enthusiasm has been beneficial to the ADOSH program as many new and existing employers call upon him for ways to improve their Safety and Health Management System. 

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Trooper Dan Voelker
Arizona Department of Public Safety (ADPS) Commercial Vehicle Enforcement Program

Trooper Dan Voelker is a 10-year veteran with Arizona Department of Public Safety (ADPS) Commercial Vehicle Enforcement Program. He recently captured top honors at the Commercial Vehicle Safety Alliance’s 24th annual North American Inspectors Championship of the Commercial Vehicle Safety Alliance (CVSA).  The event is the “Super Bowl” of commercial vehicle inspector competitions. It features the most knowledgeable and talented commercial vehicle inspectors from throughout North America.  Tpr. Voelker qualified for the championship by winning the Arizona Inspector’s Championship earlier this year. Tpr. Voelker has received training on the latest commercial vehicle safety information, technology, standards and inspection procedures.  He is also a recent contributor to the CVSA’s Guardian Magazine. In his most recent article, Tpr. Voelker argues a common sense approach to inspections that regulators and the regulated community alike can support and benefit from.  Dan works with a team of professionals at ADPS Commercial Vehicle Enforcement (CVE).  In partnership with the Federal Motor Carrier Safety Administration (FMCSA) and the Commercial Vehicle Safety Alliance, every CVE trooper receives extensive training and subsequent certification prior to conducting commercial vehicle enforcement operations. Federal partnership ensures that the regulations are uniformly enforced throughout the United States. ADPS is charged with enforcing rules and regulations governing the safety operations of motor carriers, shippers and vehicles transporting hazardous materials. ADPS is also designated as the Motor Carrier Safety Assistance Program (MCSAP) Lead Agency. CVE troopers promote highway safety through auditing, education, inspection and enforcement operations as required by state law, the Federal Motor Carrier Safety Regulations and the Federal Hazardous Material Regulations.

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Rikka Brandon
Founder and Chief Executive Recruiter of Building Gurus
Rikka Brandon is the founder and Chief Executive Recruiter of Building Gurus, a boutique executive search and consulting firm that works exclusively with Building Product Manufacturers and Distributors to find, hire, and retain top talent. She has been recruiting in the building products industry since 2001. She is also the founder of, an online resource dedicated to educating and empowering small businesses so that they can find, hire, and retain the employees they need to grow. She’s the author of the Amazon bestseller Hire Power: Everything Entrepreneurs Need To Know To Hire Awesome People.   

Rikka is the go-to girl for growth-minded entrepreneurs and forward-thinking business leaders who want to hire the right people to take their business to the next level. Her clients have ranged from small businesses to Fortune 100 companies. She’s been featured numerous times on ProSales, LBM Journal, Fast Company, Huffington Post, American Express’s Open Forum, the NFIB, and CBS.

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Jason Niemi
Operations - Platform Integration, Co-Founder of Building Results CRM

Jason came to DMSi in 2007 as a member of the implementation team. He went on to hold several other positions including business analyst, product manager, and director of product management. In 2014, he helped to develop and launch Building Results CRM. As director of platform integrations for Building Results CRM, Jason focuses on product development and customer success.

Jason has a Bachelor of Arts in Business Administration – Accounting from the University of St. Thomas. 

“The building materials industry is full of amazing people, from our customers and prospects to my coworkers and partners. I truly believe our industry is second to none.”


Jason Bolstad
Operations - Platform Integration, Co-Founder of Building Results CRM

Jason joined DMSi in 2003 as a member of the installation and support team. He went on to hold several different positions including implementation lead, business analyst, productivity solutions manager, and director of product development. His current focus is platform integration for the services and products surrounding Building Results CRM.

Jason has degrees in management information systems and finance from Creighton University, and a LEAN enterprise certificate from the Nebraska Business Development Center.

“Delivering new technologies to our customers is really exciting. There are so many resources to explore. Every day brings new developments and new opportunities.”

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Rick Lierz
President and Chief Executive Officer of Franklin Building Supply Co.,
Rick Lierz started in the retail lumber business when he was 18 years old. He is now the President and Chief Executive Officer of Franklin Building Supply Co., the largest independent retail building materials distributor in Idaho.  Along the way he earned both his B.A. and J.D. from the University of Idaho and spent 12 years as an attorney in private practice in Boise, specializing in business and construction law.  He’s been back for the last 20 years running lumberyards and learning new things every day. Rick has been married to Suzanne for more than 33 years and together they have two grown daughters. Franklin Building Supply is a full-service pro dealer with 16 profit centers across southern Idaho and northern Nevada, including lumberyards, door shops, truss and cabinet manufacturing, award winning design centers, and was the 2016 ProSales Dealer of the Year.  In its third generation of ownership, Franklin Building Supply is now 100% employee owned.


Gary Bowman, CEO
TW Perry
CEO based in Gaithersburg, Maryland. Gary has been in the building industry since 1979; holding positions at TW Perry as the General Manager of the Gaithersburg store, Vice President Materials Management and Vice President of Corporate Development. In his current role, Gary oversees the design and deployment of the company's IT infrastructure; develops, trains and monitors company business processes to improve customer service, and build an overall culture of continuous improvement at TW Perry. Gary holds an MBA from Frostburg State University and a bachelors degree in economics from The University of Maryland; he also has a Certificate of Executive Management from Wharton School of Business. Gary is an avid runner, recently finishing the Marine Corps marathon. He resides in Rockville, Maryland with his wife, two daughters and their pet Pembroke Corgi.


John Perna,
General Manager, Hamilton Building Supply, Hamilton, NJ

John Perna is the General Manager of Hamilton Building Supply, an independent LBM dealer located in New Jersey.  Aside from his work at Hamilton Building Supply, John is the incoming Vice President for the New Jersey Building Material Dealers Association (NJBMDA) and a board member for the Northeastern Young Lumber Executives (NYLE) group.  Both associations are affiliates of the Northeastern Retail Lumber Association (NRLA) which serves 13 state and local groups in the Northeastern United States.  John is also a member of the leadership team for the LMC Aspiring Leaders Group, which aims to attract and educate rising associates within the LBM industry.

John has had the distinct pleasure of being honored as a ProSales Magazine “Four Under 40” award winner in 2016 and is an Executive MBA candidate at the Villanova School of Business. 


Jeff Smith
Chief Financial Officer
Kodiak Building Partners

Jeff is responsible for all finance, accounting and administrative functions at Kodiak, including accounting, audit, financial planning & analysis, treasury, and banking.
Previously, Jeff served as Vice President and Treasurer with ProBuild, where he was responsible for refinancing the company’s senior and subordinated debt, and where he consolidated the credit and insurance risk management functions. Prior to his role as Treasurer, Jeff was Vice President and Corporate Controller at ProBuild where he implemented new consolidation and financial reporting tools, and standardized the accounts payable and general ledger functions.
Jeff is a CPA and has extensive experience in accounting, financial reporting, treasury and capital formation, including senior roles at Dex Media, TCI Communications and Coopers & Lybrand (now PricewaterhouseCoopers).


Neil Faulkner,
Technical Sales Representative, MiTek

Neil Faulkner has worked for over 25 years in the LBM industry.  During the early part of his career, he worked at Edward Hines Lumber in Illinois.  His positions included Sales Support, Engineered Lumber Designer, Engineered Lumber Manager and Outside Sales.  In those years he worked on projects that ranged from highly custom single family homes to national builder accounts as well as large multifamily buildings.  He has designed, quoted and sold building materials packages covering numerous material categories.  These included rough framing, engineered wood, trusses, insulation, drywall, exterior trim, custom and stock interior trim packages, windows and cabinets.  In 2008 he joined Weyerhaesuer as a Structural Frame Specialist and helped introduce Javelin to Trus Joist dealers.  Since 2012 he has been at MiTek.  Initially as a District Sales Manager for MiTek Builder Products.  Currently he is the Technical Sales Representative for Sapphire Supply, a whole house BIM based estimating, EWP and lumber design software platform.  Throughout the U.S. he is showing to lumber dealers the value and accuracy that can be created by quoting materials off of a 3D model.

Neil has a B.S. in Building Construction Management from Michigan State University.  He lives in the Chicago area with his wife, Margaret and their two children.


Jack West
National Account Executive Federated Insurance Companies

Jack West is a graduate of the University of Wisconsin-Whitewater with a degree in Marketing.  Upon graduation, Jack started his career with Federated Insurance.  Throughout his 20 years with Federated, he has held various positions in sales, sales management, and association marketing.

In 2013, Jack was promoted to National Account Executive.  His main responsibilities include management of Federated’s national affinity relationships as well as working to secure new association partnerships.  Jack’s experience and knowledge of the industry have provided him with numerous opportunities to present on insurance and risk management topics across the country.


Joel Russell
Chief Operating Officer of Millard Lumber

Joel Russell is the Chief Operating Officer of Millard Lumber and oversees the daily sales and operational activities of the company.  Joel joined Millard Lumber in 2000 after a worldwide consulting career with Andersen Consulting (now Accenture).  At Andersen Consulting, Joel worked with clients on financial strategy and financial systems.  Joel is a graduate of the University of Nebraska – Lincoln with bachelors degrees in both Finance and Economics.  He also received his MBA in Executive Leadership in the Gallup/UNL Executive MBA Program.  Joel is active in many industry associations and roundtables.  He is currently a serves the National Lumber & Building Materials Association (NLBMDA) as a member of the ProDealer Conference Advisory Board.  Joel is also a member of the Young President’s Organization (YPO) where he serves on the Executive Board for the Nebraska Chapter.  In addition to his business responsibilities, Joel serves in numerous philanthropic and leadership roles in the community. 

He is currently serving on the Board of the Boy’s & Girls Club of the Midlands, as an Aksarben Councillor, as a board member of the Nebraska Chamber of Commerce and as a member of Nebraska’s Early Childhood Business Roundtable.  In the recent past, he has served as the Board Chair of Child Saving Institute, as a Board member of the Nebraska Humanities Foundation and as the Aksarben Floor Committee Co-Chair. 

Joel was a member of Leadership Omaha Class 29 and was awarded both the Ten Outstanding Young Omahans award and the Midlands Business Journal 40 Under 40 award in 2006.

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